Seoul 2024
CONCEPT CAPSULE DREAMSCAPES #01
Seoul, a city where rapid innovation blends with rich cultural heritage, sets the stage for The Art of Dreams 7th Edition. During art week, Porsche partners with design platform Capsule to bring together leading international and South Korean artists. Under the overarching theme of "Dreamscapes", they explore the intersection of craft, design and technology – a defining characteristic for both the South Korean capital and the artful engineering of the new Taycan K-Edition.
CURATOR CAPSULE
A curatorial platform encompassing interiors and architecture, fashion and technology, innovation and craft, Capsule is KALEIDOSCOPE’s sister publication delving into the world of design in its broader definition. Founded in 2022 as a tribute to a lineage of Italian radical design, Capsule reimagines the notion of radical design for today, exploring our relationship with desire and consumption.
ARTIST CARSTEN HÖLLER
German-Belgian artist Carsten Höller, world renowned for his participatory work exploring human behavior, perception, and altered states of consciousness, brings his famed Brutalisten kitchen concept to Seoul. A continuation of his “Brutalist Kitchen Manifesto” (2018), Höller opened the Stockholm restaurant in 2022 with award-winning chef Stefan Eriksson – who will host daily workshops interrogating the idea of “future food.” Show Programme
ARTIST AUDREY LARGE & THÉOPHILE BLANDET
French designers Audrey Large and Théophile Blandet present a surreal environment created with a blend of 3d printing, digital modeling, and hand craft, providing an iridescent scenography for the visionary engineering of the Porsche Taycan Turbo K-Edition. Luminous mobiles symbolise the exchange of energy in the relationship between two individuals, and within the elemental matter that animates the world. Show Programme
ARTIST EZRA MILLER
Working across multiple disciplines, American artist Ezra Miller creates digital art, live performances, and immersive experiences. Leading up to Dreamscapes #01, he traveled in a Porsche Taycan to capture landscapes in motion outside the car window. For The Art of Dreams, he processed this footage into a dreamlike and hypnotic real-time generative work, with surreal panoramas exploring the interplay of speed, form, and futurism. Show Programme
ARTIST KWANGHO LEE
In his practice, South Korean designer Kwangho Lee creates form from woven materials, with a poetic approach inherited from his grandfather, a farmer who used natural resources to hand-make daily household goods. Reminiscent of clouds, his sculptural chairs, benches and sofas provide the scenography for the cultural program curated by Capsule, inviting the audience to sit down and eat, listen, and dream. Show Programme
ARTIST NICEWORKSHOP
Seoul-based design studio Niceworkshop embodies the essence of contemporary craftsmanship. By exploring the physical properties of materials through innovative processes of creation and transformation, they breathe new life into industrial elements. In partnership with FORMAT, an aluminium formwork company with an upcycling mission, they create a tailored environment offering a tangible connection between conceptual art and the subconscious. Show Programme
ARTIST KOO JEONG A
Korean artist Koo Jeong A's practice spans painting, sculpture, animation, sound, film, and public projects. For the Korean Pavilion at the 60th Venice Biennale, Koo created “Odorama Cities,” a portrayal of modern and contemporary Korean history imbued with olfactory inspiration. This scent engineered by NonFiction will be diffused in the exhibition spaces throughout the week, and the artist's interest in the immaterial and otherworldly will be the subject of a public talk. Show Programme
Provence 2024
THE LAND OF DREAMS
Provence in the South of France blessed with breathtaking landscapes, unique light and vast lavender fields has inspired many great artists as well as the vivid metallic dark lavender Pantone of the latest electric Porsche Macan.
Reflecting elements essential to Porsche's identity—color, dynamism, movement and creative manufacturing—this special edition of the art initiative is named "The Land of Dreams" and features large-scale artworks by Thomas Trum. Titled "Southern Spins," Trum's series unfolds as a monumental chromatic spectacle set in various locations across land, sea and sky.
ARTIST Thomas Trum
Celebrated for his striking use of color, Dutch artist Thomas Trum explores the interaction between man and machine. Using unconventional tools like agricultural machinery and road-marking equipment, his artworks capture rhythmic patterns and physical movement that beautifully reflect the spirit of the latest electric Porsche Macan.
"The Art of Dreams has allowed me to dream and work big, working with unimaginable scales and in my dream surroundings. This collaboration is all about embracing the Provence experience, capturing the essence of the land that inspired the new Porsche Macan."
Milan 2024
ARTIST NUMEN / FOR USE
Numen/For Use is an art collective led by product designers Sven Jonke, Christoph Katzler and Nikola Radeljković. Their artwork "Lines of Flight" refers to the act of fleeing, eluding and disappearing into the distance. Created for the dreamers of the new and unknown, it speaks of an urge not for conflict but for difference and the nomadic quest for freedom in all its forms.
"Our idea of a waking dream was always one of a habitable utopia, of an alternative space and a speculative way of life", says Numen/For Use. "Such dreams are a spatial wild frontier not yet colonised by reason, prototyping the future we want to live in."
SHOW IMRE & MARNE VAN OPSTAL
“We always come from a specific theme that we want to work around. Or an idea that reflects back on life and on ourselves, but also maybe on society.”, Imre van Opstal In the opening ceremony.
Dutch sibling duo Imre and Marne van Opstal choreograph a spectacular dance performance throughout Palazzo Clerici to celebrate pattern, repetition, and rhythm.
COLLABORATION VITRA FOR PORSCHE
The Pepita pattern was a special request item on the very first Porsche sports car, the 356 – but it’s the 911 that would make it famous a few years later. To this day, it remains a firm favorite of owners and fans.
Now, Porsche is sharing Pepita with those who share our passion and vision. Bringing a new dimension to a classic: Porsche Pepita Edition by Vitra – a limited collection of iconic designs, craftmanship and innovation.
